The Cocktail Lab

This logo design was crafted to capture the playful, youthful essence of a bar that offers cocktail lessons with a focus on mixing science and drinks. The brand doesn’t take itself too seriously, and the emphasis on wacky, unconventional cocktails over traditional recipes informed the overall creative approach. The circular elements, representing limes, subtly tie into the cocktail theme while keeping the design lighthearted. Paired with the scientific imagery of a beacon pouring liquid into a cocktail glass, the design reflects the bar's energetic, experimental, and fun nature. It’s a cohesive, vibrant representation of a brand that’s all about creativity and not afraid to have a good time.

Created using Illustrator

The design process began with in-depth research into both scientific instruments and cocktail-making tools, exploring how to blend these two distinct worlds into a cohesive, playful icon. By identifying visual elements that represented both science and mixology, I crafted a unique symbol that captures the fusion of fun, experimentation, and creativity.

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