Created using Campaign Monitor, HubSpot & Photoshop
Furnware Group EDM
For Furnware Group, I designed a series of email marketing campaigns as part of a structured monthly schedule. Each week featured a different version, such as *inFocus*, which introduced new products, and *Super Specials*, highlighting quarterly discounts. These EDMs were tailored to specific goals, from promoting new product launches to driving seasonal sales. The designs balanced aesthetics with functionality, using strong visuals to capture attention while ensuring the content was clear and persuasive. I incorporated well-placed call-to-actions and engaging copy that aligned with the email’s goal. Each campaign had to be visually appealing but ultimately geared towards generating conversions. All while being brand consistent.