Momo Handles UX Web Design
Problem Statement
Customers found it difficult to navigate the Momo Handles website and locate products due to its cluttered layout and complex structure. This impacted product discovery and user satisfaction, highlighting the need for a streamlined design that aligns with the brand and enhances the browsing and purchasing experience.
Project Summary
The Momo Handles website redesign aimed to address navigation challenges and elevate product discovery, creating a smoother, more visually appealing user experience. The solution included a clean, minimalist design with optimised navigation that aligns with the brand’s modern aesthetic.Role
UX/UI Designer, leading research, wireframing, and prototyping while collaborating with developers and stakeholders.
Project Duration
3 months
Goals
Enhance Product Discoverability
Create an intuitive navigation system and layout. that makes it easy for users to find and explore products.
Create an intuitive navigation system and layout. that makes it easy for users to find and explore products.
Improve User Experience
Simplify the interface with a clean, minimalist design that aligns with the brand’s aesthetic and enhances usability.
Simplify the interface with a clean, minimalist design that aligns with the brand’s aesthetic and enhances usability.
Support Confident Decision-Making
Provide clear, accessible product information to help users make informed choices.
Provide clear, accessible product information to help users make informed choices.
Increase User Engagement
Design an engaging and visually appealing experience that encourages users to interact with the site and explore additional products.
Design an engaging and visually appealing experience that encourages users to interact with the site and explore additional products.
Design Process
Initial Explorations
I began by researching user pain points and analysing competitor sites to understand industry standards for navigation and product discovery. With insights from this initial exploration, I sketched broad concepts focused on streamlining navigation and decluttering the interface to improve usability, & align with the Momo Handles brand.
I began by researching user pain points and analysing competitor sites to understand industry standards for navigation and product discovery. With insights from this initial exploration, I sketched broad concepts focused on streamlining navigation and decluttering the interface to improve usability, & align with the Momo Handles brand.
Iterations & Feedback
After creating initial wireframes, I conducted design reviews with the Momo Handles team to gather feedback. Key insights revealed the need for enhanced product filtering and a simplified checkout flow, which I addressed in subsequent iterations. I refined prototypes, adjusting layouts and interactions to ensure a cohesive experience that met both user needs and business goals.
After creating initial wireframes, I conducted design reviews with the Momo Handles team to gather feedback. Key insights revealed the need for enhanced product filtering and a simplified checkout flow, which I addressed in subsequent iterations. I refined prototypes, adjusting layouts and interactions to ensure a cohesive experience that met both user needs and business goals.
Feature Breakdown
Navigation Overhaul
Introduced a clear, intuitive menu and a dynamic search function, guiding users to products effortlessly.
Introduced a clear, intuitive menu and a dynamic search function, guiding users to products effortlessly.
Product Pages
Enhanced product visuals and added detailed specs to support informed decision-making, ensuring that each page was optimised for both desktop and mobile.
Enhanced product visuals and added detailed specs to support informed decision-making, ensuring that each page was optimised for both desktop and mobile.
Streamlined Checkout
Simplified the purchasing process with fewer steps & clearer calls-to-action, improving the path to purchase was much more straightforward.
Simplified the purchasing process with fewer steps & clearer calls-to-action, improving the path to purchase was much more straightforward.
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Results
The redesigned Momo Handles website provided a more intuitive, enjoyable experience for users, aligning with the brand's vision and driving engagement.
I would measure success through improved metrics such as a 20% increase in product page views, a 15% reduction in bounce rate, and an uplift in conversion rate by tracking completed purchases.
User feedback was positive, highlighting the streamlined navigation and ease of finding detailed product information, which would contribute to better customer satisfaction and likely increase return visits from the customers.