Artsfield App Design
Problem Statement
Event participation was hindered by difficulty in quickly accessing event details, leading to missed opportunities for engagement. A visually compelling and intuitive solution was needed to boost awareness, simplify bookings, and encourage repeat attendance.
Project Summary
Designed an app for a public art museum to enhance event visibility and drive attendance. The app streamlined event discovery and bookings while maintaining strong visual appeal to attract and engage users. A points-based system was incorporated to encourage repeat visits, fostering long-term audience engagement and community involvement.
Role
UX design with a focus on audience engagement and digital marketing strategy.
Project Duration
3 months
Goals
Increase Event Visibility & Attendance
Improve event discovery with an intuitive user experience that enhances engagement and supports SEO by reducing bounce rates and increasing time on site.
Improve event discovery with an intuitive user experience that enhances engagement and supports SEO by reducing bounce rates and increasing time on site.
Enhance Appeal & Brand Engagement
Attract a creative audience with a visually compelling, user-friendly design that strengthens brand identity and boosts discoverability.
Attract a creative audience with a visually compelling, user-friendly design that strengthens brand identity and boosts discoverability.
Encourage Repeat Attendance & Loyalty
Incentivise bookings through a rewards system, driving repeat visits and long-term audience engagement.
Incentivise bookings through a rewards system, driving repeat visits and long-term audience engagement.
Strengthen Community Connection
Showcase relevant events in a clear, engaging format to foster community involvement and improve shareability.
Showcase relevant events in a clear, engaging format to foster community involvement and improve shareability.
Design Process
Initial Explorations
Initial explorations involved user research to understand frustrations and needs, creating personas to guide design choices. I then conducted a competitive analysis to identify opportunities for a visually appealing yet simple solution. Sketches and low-fidelity wireframes focused on clear navigation and an intuitive layout, ensuring both visual appeal and ease of use.
Initial explorations involved user research to understand frustrations and needs, creating personas to guide design choices. I then conducted a competitive analysis to identify opportunities for a visually appealing yet simple solution. Sketches and low-fidelity wireframes focused on clear navigation and an intuitive layout, ensuring both visual appeal and ease of use.
Iterations & Feedback
Iterations aimed to enhance navigation and visual clarity, guided by user feedback, leading to adjustments in button placements and visual hierarchy. After consideration with users, there was confusion about distinguishing buttons from headings, prompting a redesign with clearer visual cues. User research results recommended increasing contrast with bolder colours for key elements to improve accessibility and readability, resulting in a clearer and more intuitive interface that aligned with user expectations.
Iterations aimed to enhance navigation and visual clarity, guided by user feedback, leading to adjustments in button placements and visual hierarchy. After consideration with users, there was confusion about distinguishing buttons from headings, prompting a redesign with clearer visual cues. User research results recommended increasing contrast with bolder colours for key elements to improve accessibility and readability, resulting in a clearer and more intuitive interface that aligned with user expectations.
Feature Breakdown
Event Discovery
A visually engaging homepage with clear categories, allowing users to easily browse upcoming events. Easily share with friends and save for later.
A visually engaging homepage with clear categories, allowing users to easily browse upcoming events. Easily share with friends and save for later.
Booking System
Streamlined booking process with high-contrast buttons and clear CTAs to guide users through ticket purchases. Users earn points for each booking, redeemable for rewards, encouraging more frequent event attendance.
Streamlined booking process with high-contrast buttons and clear CTAs to guide users through ticket purchases. Users earn points for each booking, redeemable for rewards, encouraging more frequent event attendance.
Personalised Recommendations
Users receive tailored event suggestions based on their preferences and browsing history, enhancing engagement.
Users receive tailored event suggestions based on their preferences and browsing history, enhancing engagement.
User Friendly Navigation
Simplified menu and search functions, prioritising quick access to event details and bookings.
Simplified menu and search functions, prioritising quick access to event details and bookings.
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Results
The app was projected to increase event attendance by 30% due to the simplified booking process and personalised recommendations. Hypothetically, a 25% reduction in time spent navigating to event details would improve user satisfaction. Additionally, clearer visual hierarchy and accessibility could lead to a 20% decrease in drop-off rates during the booking process.