Artsfield App Design
Problem Statement
Users often struggled with finding event information quickly, leading to frustration and lower event participation. An intuitive, visually engaging solution was needed to allow users to access event details and bookings effortlessly, driving community involvement.
Project Summary
Streamlined event discovery and bookings app for a public art museum in a creative working-class community. Simplified the user journey while maintaining visual appeal to attract users. Delivered a user-friendly app focused on event accessibility, community engagement, and a points-based system to boost bookings.
Role
UX design, research, and prototypes.
Project Duration
3 months
Goals
Simplify the User Journey
Simplify discovering and booking museum events, reducing time spent searching for information.
Simplify discovering and booking museum events, reducing time spent searching for information.
Enhance Visual Appeal & Boost User Satisfaction
Attract a creative audience while maintaining a seamless experience.
Attract a creative audience while maintaining a seamless experience.
Increase Event Attendance
By making the booking process more intuitive and accessible users will go to more events. Reward users for booking events, encouraging repeat engagement and driving attendance.
By making the booking process more intuitive and accessible users will go to more events. Reward users for booking events, encouraging repeat engagement and driving attendance.
Strengthen Community Engagement
Showcase relevant events in a clear, user-friendly format, thus creating a stronger community.
Showcase relevant events in a clear, user-friendly format, thus creating a stronger community.
Design Process
Initial Explorations
Initial explorations involved user research to understand frustrations and needs, creating personas to guide design choices. I then conducted a competitive analysis to identify opportunities for a visually appealing yet simple solution. Sketches and low-fidelity wireframes focused on clear navigation and an intuitive layout, ensuring both visual appeal and ease of use.
Initial explorations involved user research to understand frustrations and needs, creating personas to guide design choices. I then conducted a competitive analysis to identify opportunities for a visually appealing yet simple solution. Sketches and low-fidelity wireframes focused on clear navigation and an intuitive layout, ensuring both visual appeal and ease of use.
Iterations & Feedback
Iterations aimed to enhance navigation and visual clarity, guided by user feedback, leading to adjustments in button placements and visual hierarchy. After consideration with users, there was confusion about distinguishing buttons from headings, prompting a redesign with clearer visual cues. User research results recommended increasing contrast with bolder colours for key elements to improve accessibility and readability, resulting in a clearer and more intuitive interface that aligned with user expectations.
Iterations aimed to enhance navigation and visual clarity, guided by user feedback, leading to adjustments in button placements and visual hierarchy. After consideration with users, there was confusion about distinguishing buttons from headings, prompting a redesign with clearer visual cues. User research results recommended increasing contrast with bolder colours for key elements to improve accessibility and readability, resulting in a clearer and more intuitive interface that aligned with user expectations.
Feature Breakdown
Event Discovery
A visually engaging homepage with clear categories, allowing users to easily browse upcoming events. Easily share with friends and save for later.
A visually engaging homepage with clear categories, allowing users to easily browse upcoming events. Easily share with friends and save for later.
Booking System
Streamlined booking process with high-contrast buttons and clear CTAs to guide users through ticket purchases. Users earn points for each booking, redeemable for rewards, encouraging more frequent event attendance.
Streamlined booking process with high-contrast buttons and clear CTAs to guide users through ticket purchases. Users earn points for each booking, redeemable for rewards, encouraging more frequent event attendance.
Personalised Recommendations
Users receive tailored event suggestions based on their preferences and browsing history, enhancing engagement.
Users receive tailored event suggestions based on their preferences and browsing history, enhancing engagement.
User Friendly Navigation
Simplified menu and search functions, prioritising quick access to event details and bookings.
Simplified menu and search functions, prioritising quick access to event details and bookings.
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Results
The app was projected to increase event attendance by 30% due to the simplified booking process and personalised recommendations. Hypothetically, a 25% reduction in time spent navigating to event details would improve user satisfaction. Additionally, clearer visual hierarchy and accessibility could lead to a 20% decrease in drop-off rates during the booking process.